Mobile Advertising Specifications

All Mobile campaigns have two components: mobile banners and a landing page.

(Note: In select instances, an advertiser may have an existing mobile-formatted site which can be directly linked to, bypassing the need for a landing page.)

Mobile Banner Specifications

For Crisp Wireless Hosted Sites:
For every campaign, one of each of the below units must be provided:

Banner Size	Pixels	File Size
Large Image Banner	215 x 34	<2K file size
Medium Image Banner	167 x 30	<2K file size
Small Image Banner	112 x 20	<1K file size
Text Tagline (to go underneath the banner)	16 – 24 characters

All files must be static and in a .gif, .png, or .jpg format 

For non-Crisp Wireless Hosted Sites:
For every campaign, one of each of the below units must be provided:

Banner Size	Pixels	File Size
Small Image Banner	112 x 20	<1K file size
Text Tagline (to go underneath the banner)	16 – 24 characters

All files must be static and in a .gif, .png, or .jpg format 

Landing Page Specifications
Gannett offers three options for landing page formats (in addition to directly linking to an existing mobile formatted site). For every campaign, a landing page format must be selected and the appropriate images and copy submitted:

Landing Page Type	Specifications	Sample Creative
Standard	Header Image: –  112x20 pixels –  16 color gif
Click-to-Call	Header Image: –  112x20 pixels –  16 color gif Jump Page Text: 32 characters per line (including spaces) 6 lines of text appears before user scrolls Click-to-Call: Phone number for users to call Preferably specific number to track success of campaign
E-mail Capture	Header Image: –  112x20 pixels –  16 color gif Jump Page Text: 32 characters per line (including spaces) 6 lines of text appears before user scrolls E-mail Opt-in: Enter e-mail address for more information E-mail should include link for consumers to opt-out