Advertising Specifications
Ad Unit
Banner Dimensions: 468x60, 120x600, 160x600, 728x90, 300x250
File Sizes: GIF/JPEG 20k; Flash 30k
No max animation time
No more than 3 loops ending on a branded frame*
Third Party Served: Yes
Lead Time: 2 business days; for Flash 5 business days
File Sizes: GIF/JPEG 20k; Flash 30k
No max animation time
No more than 3 loops ending on a branded frame*
Third Party Served: Yes
Lead Time: 2 business days; for Flash 5 business days
Specifications for Standard Advertising Units
- Max looping for all ads is 3 ending on a branded frame*.
- All banners must have a 1x1 black border.
- All lead times are business days.
*(company name or url)
Flash Specifications
In order to track clicks with Shockwave/Flash creative, 10 business days prior notification of intent to use Flash is required. Flash creative must be received 5 business days prior to going live. Clicks on Flash ads can only be tracked with the proper code included in the initial design.
The flash file needs to be equipped with a "click-thru" button that calls a predefined JavaScript function. To do this open the flash file in Macromedia Flash 7 (or lower) and do the following:
Once the designer is finished, the .swf, .fla and alternate GIF version of the ad must be submitted together.
The flash file needs to be equipped with a "click-thru" button that calls a predefined JavaScript function. To do this open the flash file in Macromedia Flash 7 (or lower) and do the following:
- Create a new layer where the duration equals the flash duration.
- Add a transparent button to the layer on the click-able part of the banner.
- Modify the instance of the button.
- Click on the Actions tab.
- Choose the action Go To. Change On(Release) to On(Press). Delete Go To and Stop (1). Add Get URL.
- Set the command to be javascript:advertisernamehandleClickThru() - If there are multiple pieces of creative please identify each command with a unique advertiser name.
- Click Ok.
Once the designer is finished, the .swf, .fla and alternate GIF version of the ad must be submitted together.
Video Pre-Roll
Duration: 5, 10 or 15 seconds
Frame size: 400 pixels
File size: 4-5 MB max
Bit-rate: 350 Kb/sec max
Formats: Microsoft Windows Media (.wmv) and Flash (.flv)
Targeting: DMA or Run-of-Network
(format as in print piece)
Companion Leaderboard (must be included with each video)
Dimensions: 728 x 90
Format: Static or user activated animation only
Leaderboard file size: 30 K
Frame size: 400 pixels
File size: 4-5 MB max
Bit-rate: 350 Kb/sec max
Formats: Microsoft Windows Media (.wmv) and Flash (.flv)
Targeting: DMA or Run-of-Network
(format as in print piece)
Companion Leaderboard (must be included with each video)
Dimensions: 728 x 90
Format: Static or user activated animation only
Leaderboard file size: 30 K