Network Demographics


Local media web sites reach a largely day time, at-work audience with high speed online access. Viewers are exposed to little or no other media during day time hours.

Gender  
Male: 54%
Female: 46%


Age  
18-24: 3%
25-34: 15%
35-49: 42%
25-54: 70%
55-64: 14%


Education  
High School Graduate: 14%
Some College: 19%
College Degree: 42%
Post Graduate: 19%


Income  
$25-49K: 19%
$50-74K: 26%
$75-99K: 18%
$100-149K: 21%
$150+: 7%
Source: Nielsen Net-Ratings, June 2006

Entire Network Web Site Traffic - Average
Monthly Unique Visitors: 52 Million
Monthly Page Views: 500 Million
Source: Omniture Site Catalyst