Local media web sites reach a largely day time, at-work audience with high speed online access. Viewers are exposed to little or no other media during day time hours.
| Gender |
|
| Male: |
54% |
| Female: |
46% |
| Age |
|
| 18-24: |
3% |
| 25-34: |
15% |
| 35-49: |
42% |
| 25-54: |
70% |
| 55-64: |
14% |
| Education |
|
| High School Graduate: |
14% |
| Some College: |
19% |
| College Degree: |
42% |
| Post Graduate: |
19% |
| Income |
|
| $25-49K: |
19% |
| $50-74K: |
26% |
| $75-99K: |
18% |
| $100-149K: |
21% |
| $150+: |
7% |
Source: Nielsen Net-Ratings, June 2006
Entire Network Web Site Traffic - Average
Monthly Unique Visitors: 52 Million
Monthly Page Views: 500 Million
Source: Omniture Site Catalyst